40.000 years ago people started telling stories.
Through our narratives we communicate our knowledge, our experience and our visions.
Storytelling is in our genes.
It is a biological thing called [wp_colorbox_media url=”#inline_content” type=”inline” hyperlink=”narrative transportation“]. Stories take the front seat of our minds and there is nothing we can do about it.
That is the true power of storytelling.
It is the art of manipulation
And thus the art of empowerment.
Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story.