40.000 years ago people started telling stories.
Through our narratives we communicate our knowledge, our experience and our visions.
Stories have the power to transport us into another reality.
It is a biological thing called narrative transportation. Stories take the front seat of our minds and there is nothing we can do about it.
That is the true power of storytelling.
It is the art of manipulation
And thus the art of empowerment
Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story.