Welcome to your Storytelling Gene

I am a writer’s and creative’s coach and mentor.

Through my vast experience as a writer, director, speaker’s coach, educator, and artist I’ve developed a storytelling methodology that is based on Plato’s philosophy, neuroscience, and practical experience.

I haven’t really chosen to be a Creative Coach, I just became one. And I am pretty confident that I’ve found my calling. You see, from the moment I’ve realized that you are the ones who have all the answers, I’ve started wanting to extract them from you.

No worries, it won’t hurt much, just as it should be.

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Develop, Present and Communicate your story

There are plenty techniques of Writing, Acting and Directing.

There are forms and tricks, exercises and methods. In an increasing world of information, it’s easier than ever to learn, find and explore about your craft. And it becomes easier than ever to become overwhelmed and never actually find or evolve your own voice.

The S Gene merges principles of Neuroplasticity with the creative process allowing you to locate and develop your own voice no matter your experience or the current stage of your project.

Learn about our Services

There are plenty techniques of Writing, Acting and Directing.

There are forms and tricks, exercises and methods. In an increasing world of information, it’s easier than ever to learn, find and explore about your craft. And it becomes easier than ever to become overwhelmed and never actually find or evolve your own voice.

The S Gene merges principles of Neuroplasticity with the creative process allowing you to locate and develop your own voice no matter your experience or the current stage of your project.

Learn about our Workshops

The S Gene is an innovative and pragmatic approach to the creative process

that merges the principles of neuroscience

with the art of storytelling.


No matter how you want to narrate your story.
Either through writing, visualizing or impersonating, you have to dig into that human nature of yours.
You must have a deep understanding of how people feel, act, and behave. You need technical knowledge to refine your craft.
Creative tools to release your authentic voice, to generate ideas, and developing stories. Presentation skills and deep understanding, on how to better pitch
your story
. No matter what is your creative role, you have always work for the story.
Story is the king in every visual work of art.
And behind every story, there is another story.
The most basic human primal need of understanding who we are.
This is what we are working for and that’s why arts serve the story we will always need.

book your introductory session with me to decide the best strategy of working together